GWT are Import and Export specialists based in Yorkshire. They have direct links to all major ports and hold all the relevant qualifications and accreditations you’d expect. They pride themselves on being a one stop shop for all movements, by land, sea and air.
Their problem was simple and not uncommon. Their website was looking a bit tired and jaded. It was outdated and past its sell-by date, so to speak. It was unresponsive and not bringing in any new leads.
We recognised that the solutions to GWT’s problems were going to be to work on a new design that was aimed at creating results for the business. Yes, it needed to look nice, but it isn’t just about the look.
We designed a website that was easy to navigate around and that had call to actions in the right places. We made sure that the site was fully responsive and would work well on mobile devices. With SEO in mind, from our collective we called on the services of our SEO guru, Ryan.
Organic search is up 303% on the year.
Before we did the work for GWT, the majority of their new leads were acquired either through word of mouth or cold calling. The old site was static and with limited information and limited CTAs, it was no surprise that leads and enquiries were few and far between.
The new approach is very digital-focused. It’s the blended approach of having an engaging, user-friendly design that is SEO-savvy and primed for PPC that really gets results these days.
And GWT have gone from 1 lead per week to 20.
You can take a look at the website for yourself here.
“Effectively we have moved from a very small amount of enquiries – typically from word of mouth and recommendations – to a constant steady flow of leads and positive enquiries which we are receiving on a daily basis.
TD Creative has remodelled, redesigned and provided a newer, fresher and much more corporate interface for businesses. This in conjunction with SEO work has completely reformulated our whole approach to marketing.
We have seen a significant increase in enquiries, calls and leads. Existing businesses and new companies have given positive feedback on design and we have found the calls to action that have been added extremely useful in providing varying means of communication to the user.
Great experience and highly recommended, Rhian is really great to work with and is very dedicated and enthusiastic. When we wanted to change content and add pages and features Rhian was extremely accommodating and helpful throughout”Matthew Heptinstall - GWT